# From crisis came inspiration

While the world paused due to the COVID-19 pandemic, the San Francisco-based Alembic team kept an eye on the data. Using mathematics and AI models to analyze the outbreak, they realized this same approach could help businesses understand the impact of their marketing efforts. Today, Alembic Technologies helps brands take the guesswork out of marketing with data-backed strategies that lead to confident decisions and measurable results.

[LEARN HOW ALEMBIC WORKS](https://alembic.com/platform) [TALK TO AN EXPERT>](https://alembic.com/book-a-consultation)

## The Alembic platform process in a single day

#### 500,000,000

Marketing data points from 2.5M sources

#### 400,000+

Analytics operations, including causal chains

#### 3,000,000

Real-time performance indicators across brands

## Emerging from Silicon Valley's AI boom

Alembic Technologies is headquartered in the SOMA district of San Francisco.

## From alchemy to algorithms

Though alchemists never transformed lead into gold, their persistent experimentation laid the groundwork for chemistry and the scientific method. At Alembic, we draw inspiration from that tradition while embracing modern science. As chemistry transcended alchemy, our causal approach transcends conventional marketing analytics, revealing true drivers of business outcomes rather than mere correlations.

Our proprietary Spiking Neural Network represents this evolution, a technology that moves beyond the limitations of traditional analytics to identify cause-and-effect relationships in marketing data. Like the alembic vessel that separates substances through distillation, our platform isolates the genuine drivers of business outcomes.

We honor alchemy's ambitious spirit and experimental mindset while delivering something it never could: verifiable, reproducible results. Where alchemists had mysticism, we have mathematics. Where they had hope, we have evidence.

By merging storytelling with causal analysis, we transform marketing from an art of correlation into a science of causation, creating growth strategies with measurable, predictable impact.

## The founding team

\
Tomás Puig\
\
Founder and CEO](https://www.linkedin.com/in/tomaspuig/)

\
John Adams\
\
Co-Founder and CIO](https://www.linkedin.com/in/jnasec/)

\
Seth Little\
\
Co-Founder and CCO](https://www.linkedin.com/in/seth-little-b271392/)

## For 15-minutes a month we’ll transform how you think about marketing

### Featured news   and press

**[Accenture News Room: Accenture Invests in Alembic to Reinvent Marketing Measurement with Data and Causal AI](https://newsroom.accenture.com/news/2025/accenture-invests-in-alembic-to-reinvent-marketing-measurement-with-data-and-causal-ai)**

**[Techmeme: Alembic, which offers AI-powered data analytics for marketers, raised a $145M Series B led by Prysm and Accenture at a $645M valuation](https://www.techmeme.com/251113/p50)**

**[CrunchBase: The Week’s 10 Biggest Funding Rounds: AI And Defense Tech Take The Lead](https://news.crunchbase.com/venture/biggest-funding-rounds-ai-defense-tech-anysphere/)**

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